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Forum:	Free Space
Topic:	Lyft: 'It matters how you get there' (Apollo TV ad)

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<table border=0 cellpadding=0 cellspacing=0 width="600"><TR><td bgcolor="#000000"><TABLE BORDER=0 cellpadding=4 border=0 cellspacing=1 WIDTH="100%"><TR bgcolor="#660000"><TD COLSPAN=2><CENTER><FONT SIZE="2" COLOR="#ffffff" FACE="arial, helvetica">T O P I C     R E V I E W</font></CENTER></TD></TR><TR bgcolor="#494949"><TD valign=top><FONT SIZE="2" FACE="arial, helvetica">Robert Pearlman</FONT></TD><TD><FONT SIZE="2" FACE="arial, helvetica">The ride share company Lyft has a new ad campaign featuring Tilda Swinton and Jordan Peele as Apollo astronauts. From <A HREF="http://www.adweek.com/agencies/tilda-swinton-and-jordan-peele-spend-quality-time-orbiting-the-moon-in-wks-latest-for-lyft/" TARGET=_blank>Ad Week</A>: <BLOCKQUOTE><I>...they tie the process of calling a car with an app to the space race of 1971 that saw NASA spend extended periods exploring the moon for the first time. <P>Lyft recruited odd couple Tilda Swinton and Jordan Peele to play the roles of driver and passenger, respectively, while riffing on the fact that every trip, no matter how small, stems from a series of decisions.</I></BLOCKQUOTE> <center><iframe width="400" height="225" src="https://www.youtube.com/embed/hoTuzbPgdww?rel=0&showinfo=0" frameborder="0" allowfullscreen>

Robert Pearlman

Also some 15-second social media clips:

Robert Pearlman

And yes, it does appear the inside of the Apollo command module bears a striking resemblance to the aft flight deck of the space shuttle...

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